Title: Elevator
Venue and Format: BRIC on YouTube
Innovation: Elevator is an immersive multimedia performance exploring a deconstructive critique of the Elevator Pitch, a capitalist ritual where a concise business proposal is delivered within a two-minute elevator ride to a captive listener.
A tech start-up company is pitching a product proposal for a “human upgrade” to a panel of venture capitalists. As the pitch unfolds, a surreal hall of mirrors emerges, escalating into a visual and sonic choral cacophony unveiling the gendered, racialized lens of the white cis male dominating the tech world, whose performative optics claim “client-facing” diversity and inclusion. Elevator reveals how “the pitch” promotes the morphing of personhood and product, pushing the viewer to question the ethics of creation.
THEATRE/COMPANY: ThoughtThought/BricNYC
ARTISTS:
Writer/Director: Mia Rovegno
Conceptual Artist: Tahir Carl Karmali
Dramaturg: Elizabeth Thys
Editor: Tyler Jensen
Sound Designer: Roman Chimienti
Actors: Starr Busby, Daniel K. Isaac, and Ben Beckley
DATE OF PREMIERE: October 8, 2020
COUNTRY: USA
LANGUAGE: English
CATEGORY: Online, Livestream, Interactive, Sound and Light, YouTube
REVIEWS:
None
